Genentech Intranet Redesign
Unifying and streamlining an all-inclusive intranet.
Genentech’s internal intranet fulfills several roles — social media platform, news site, events manager, user profile database, search engine, and more. Each section had to be optimized for its particular function while maintaining a clear set of global rules and patterns. It also had to be simple enough to use for Genentech's diversity of employees spanning five generations.
How can we create a cohesive system that accommodates so many different use cases?
Genentech's employees were not only the primary users of their intranet, but also the main stakeholders deciding what features to include. We met with several teams that organized, created, and consumed the content on the site in order to get an idea for what they envisioned for the redesign. It was clear that there were a lot of problems with the existing site, including gaps of functionalities that users were using poorly integrated third party widgets and apps to fulfill.
Understanding the Space
From our interviews with various stakeholders, we found that while the intranet was difficult to use, it was a critical part of every Genentech's employee's daily work life. It was the hub for all things Genentech, ranging from getting the latest company news to RSVP-ing to a club's event. We audited the existing site, walking through it carefully to understand which features should be retained or improved upon.
We tackled each section separately, ensuring that each would feel robust as a standalone feature, while maintaining unified conventions and globally accessible elements. The site also had to be responsive, a new consideration given that it had never been designed for mobile or tablet before.
While we focused on specific sections of the site, we created a set of reusable templates for different types of pages so that Genentech could use them to craft new sections in the future. For example, the Events landing page uses an Index template which also applies to other similar types of landing pages such as the News and Announcements landing pages.
While some elements changed in the visual design phase of the project, we worked closely with the visual designers to make key decisions in establishing content hierarchy.
This was particularly useful during mobile design. Given the smaller screen and larger tap targets, it was critical to ensure that the main call to actions and functionalities remained prominent and logical.
Project done in November 2016 with Odopod